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Jetblue airways, trouble in the sky this case study examines jetblue’s core strategic positioning and jetblue airways was incorporated in delaware in august. 1 state the problem symptoms: customer service is jetblue’s opportunity as well as its strength jetblue is in danger of losing sight of its original customer service foundation without a strategy focusing on customer service as a priority, the initial success resulting from jetblue’s. Jetblue airways moved out of the red during the second quarter of 2006, beating wall street expectations by announcing a net profit of $14 million.
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